How to write a great ticket for your MarTech request

The seemingly simple task of writing a ticket for your MarTech request holds the power to transform your ideas into tangible results. You have to approach it with the care and attention it deserves, by specifying every section or adding any relevant information required for a swift and efficient resolution.

MarTech Tickets - Tools
MarTech Freemium Tools - User Experience
MarTech ticket -  Goal
MarTech Tickets - Timing
MarTech Ticket - Meeting
MarTech Ticket - Validation

The Importance of Your MarTech Ticket

Writing a ticket for your MarTech request might seem like a complex task, but its significance cannot be overstated. Your ticket serves as the bridge between your needs and the technology solutions that can address them.

With every detail you provide, you streamline the process, ensuring that your request is not only heard but also comprehensively understood.

Ticket for your MarTech request - Teamwork

Efficient Ticket Handling: Dealing with Small Requests

Handling small tickets, those requiring less than 4 hours of work, demands a unique approach that balances brevity and clarity. In these instances, a moderate level of detail is key—striking a harmonious mix between general content and precise task descriptions.

If the developer has prior involvement and receives clear guidelines, the process becomes streamlined. Quality assurance becomes a direct responsibility of the developer, allowing for straightforward communication. When it comes to tasks within the four-hour threshold, simplicity reigns supreme. The emphasis shifts to efficiency, enabling a swift resolution without unnecessary complexities.

Crafting Comprehensive Tickets for Mid-Sized MarTech Requests

When tackling more substantial tickets ranging from 4 to 24 hours of work, a comprehensive approach to crafting the ticket for your MarTech request becomes imperative. It’s not just about outlining tasks; it’s about providing a holistic understanding.

In this scenario, delve into the context surrounding the request, articulate the overarching goal, and elucidate the expected impact. By offering this broader perspective, you empower the development team with the necessary insights to approach the task with precision and foresight.

Enhancing Ticket Communication for Seamless Execution

In the realm of ticketing for MarTech requests, a written form is a non-negotiable foundation. However, recognizing the nuanced nature of each request, an additional briefing between you and the operational team can significantly elevate the execution process. For smaller requests, a concise 5-minute video call suffices, allowing for quick alignment and clarification remotely.

Yet, when dealing with more complex tickets, a more substantial investment in communication pays dividends. A longer update, ranging from 15 to 30 minutes, is ideal, and if feasible, an in-person interaction amplifies the effectiveness. This extended engagement ensures a thorough understanding, fostering alignment between the ticket owner and the production lead.


Ticket Sections in MarTech Requests

When creating the ticket for your MarTech request, you will have to break down the ticket into sections, each addressing a specific aspect. Many times, the success of your MarTech ticket hinges on the details you provide. Think of your ticket as a story; the more vivid the details, the clearer the image.

Remember, your ticket is not a static document. It’s a living, breathing entity that evolves with your understanding and the project’s progress. Invite feedback, encourage collaboration, and be open to iterations.


General Information

This section encapsulates the essence of the ticket in a few sentences. It outlines the subject matter and the technology involved, providing a snapshot for quick comprehension.



Understanding when a ticket must be delivered for final validation and when it needs to go live is pivotal. Deadlines drive the sense of urgency and guide the team towards timely execution.


Goal Completion

Defining when a ticket can be closed involves setting both quantitative and qualitative milestones. This section ensures that the team knows exactly what success looks like.


Detailed Context

Offering a deeper understanding, this segment explores why the ticket is opened, the expected impact, potential implications on workflows, and the existence of relevant documentation.


Development Strategy

This section outlines the strategy for development, providing a blueprint for the team to follow. It ensures everyone is on the same page regarding the execution approach.


Data and Content

This section details the assets provided and their locations. Clarity on where to find essential data and content is crucial for smooth execution. The final content has to be ready for production.


Testing Method

Highlighting the method for testing and procedures in case of issues, this section safeguards the quality of the deliverable and guides the team through potential challenges.


Stakeholders' Expectations

Understanding specific requirements in the delivery process or regarding quality is essential. This section ensures alignment between expectations and execution.


Allocated Resources

Detailing the tools, time, and budget allocated, this section allows for anticipation of potential issues and requests for additional resources if needed.


Legal or Security Insights

Providing insights on legal or security considerations and sharing necessary credentials streamlines the process for specialists needing tool access.


Details about the Request Itself

This section delves into the specifics of the task, describing the task itself and any configuration or implementation details linked to it. This is the production roadmap.


Reporting and Tracking

Explaining how the results of the ticket will be tracked and if any tracking methods need implementation ensures accountability and facilitates project evaluation.


Safeguarding Progress

Detailing how a backup can be implemented ensures a safety net, allowing for the recovery of the previous state in case of unexpected issues.



Listing the prerequisites that specialists need before starting the task creates a checklist, ensuring all necessary elements are in place for seamless execution.

Need Urgent Support & Maintenance?
Don't Wait Until It's Too Late