Campaigns and use cases

It happens that our clients just come to Simple Task with a business goal, without detailed specifications. Our senior consultants have enough experience to create campaigns and use cases, on both marketing and technology point of view.

Case creation

After a quick kick-off meeting with our stakeholders on the client side, our senior consultants start defining a general framework for the projects. They identify the major goals and KPIs taken into account at the end of the project. In general, our Simple Task consultants come back to the client with two or three options or strategies that could match the case, including aé rough estimation of each path. As soon as the client chooses the most appropriate option, we start drafting the detailed specifications.

Case summary

Customer journey

Data model and data flow

Briefing for the different assets

Timing and periodicity

KPIs and reporting

Resource estimation

As soon as the scope of work is defined, it is time to assess the type and number of resources required. We consider the previous cases we tackled to create the most accurate resource estimation possible. At first sight, you might think that we only talk here about the budget. However, the development of new projects always has dependencies and requires the allocation of internal resources (mostly staff). Our consultants make their best efforts to anticipate each aspect and avoid unexpected lack of resources.

Budget

Staff

Time

Technology

Knowledge

In-house support

Presentation and final validation

In order to finalize the specifications and increase the engagement of internal stakeholders, it is crucial to go through a final validation round. In general, the case is already discussed with our main contact prior to the final meeting. Together with this champion, we describe in detail the content of the campaign or use case. The attendees – from sales, marketing and IT departments – are there to challenge the solution and identify potential corner cases or unexpected dependencies.

Team and skills

In our Simple Task team, we have senior consultants with proven experience and track record in their field. Many of our employees have more than 10 years of experience in marketing, sales or technology for renowned companies and local SMEs. They are used to work in project teams as contributors as well as project leaders.

Our senior consultants take advantage of the solutions developed in the past. They build the next campaigns and use cases on previous experiences by going through existing documentation. As a consequence, every solution is somehow “better” than the previous one by introducing more automation, more agility and more efficiency.

Campaigns and use cases

Case creation

Resource estimation

Presentation and final validation

Team and skills

Tätigkeitsbereich

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