Getting Started with AMPscript: Workshop for Beginners

Are you ready to embark on an exciting journey into the world of Marketing Cloud scripting? Join us for a comprehensive 2-day workshop where we’ll dive deep into AMPscript, Salesforce’s dynamic content scripting language. This workshop “Getting Started with AMPscript” is designed for beginners. We’ll ensure that the content is presented in a clear and accessible manner, making it easy for you to grasp the fundamentals of AMPscript.

Getting Started with AMPscript

Workshop Objectives

Our 2-day workshop is designed to equip you with a strong foundation in AMPscript. By the end of the training, you’ll have the skills and knowledge needed to create highly personalized, data-driven marketing campaigns using Salesforce Marketing Cloud.

•  Day 1: Uncovering the Basics
•  Day 2: Advanced Techniques

Don’t miss this opportunity to enhance your marketing skills and unlock the potential of AMPscript. Join us for this exclusive workshop and get ready to take your email marketing campaigns to the next level.

Register now!

2-Day Worskshop with up to 5 participants

Upcoming Workshops:

15/16 Nov 2023, 13/14 Dec 2023, 17/18 Jan 2024 (working hours)


Simple Task Switzerland, Zurich office


Senior Martech Consultant, with Ampscript and Salesforce Marketing Cloud (SFMC) experience


1.450,- CHF (excl. VAT)


Getting Started with AMPscript // Day 1: Uncovering the Basics

Session 1: What is AMPscript?

Let’s kick things off by demystifying AMPscript. AMPscript is a powerful scripting language used within Salesforce Marketing Cloud to personalize and enhance your email marketing campaigns. During this session, you’ll learn what AMPscript is and why it’s essential for effective marketing.

Session 2: AMPscript Syntax

In this session, we’ll break down the syntax of AMPscript, ensuring you understand the fundamental building blocks that make up this language. We’ll go step-by-step, ensuring you have a strong grasp of the syntax.

Session 3: Variables and Data Types

Understanding variables and data types is crucial when working with AMPscript. We’ll explore the different data types and how to use variables effectively in your scripts.

Session 4: Personalization with AMPscript

One of the key benefits of AMPscript is its ability to personalize your marketing content. Learn how to use AMPscript to dynamically insert content into your emails, making them more engaging and relevant to your subscribers.

Session 5: Practical Exercises

Putting theory into practice is vital for learning. We’ll provide hands-on exercises, allowing you to write your own AMPscript code and see immediate results.

Getting Started with AMPscript // Day 2: Advanced Techniques

Session 6: Conditional Statements

Discover how to use conditional statements in AMPscript to create dynamic content that adapts to your audience’s preferences and behavior.

Session 7: Loops and Iterations

Learn about loops and iterations, which allow you to perform repetitive tasks efficiently, making your scripting more powerful and versatile.

Session 8: External Content

Unlock the potential of incorporating external data sources into your email marketing campaigns. This session will show you how to integrate data from various sources using AMPscript.

Session 9: Error Handling

No scripting language is without its quirks. We’ll teach you how to handle errors and troubleshoot your AMPscript effectively.

Session 10: AMPscript Best Practices

In this session, we’ll share best practices and tips for writing efficient and maintainable AMPscript code.

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