Automated customer onboarding process
The automated customer onboarding process helps companies share general information and important insights with customers, at the very beginning of the customer journey. This automation increases customer engagement and decreases misunderstandings during the purchasing process.
Create a 6 weeks’ customer onboarding process for a renowned service provider in Lausanne (Switzerland).
The client wants to put in place an omni-channel communication strategy by sending out emails and sms notifications. This campaign has to be run in German, French, Italian and English.
The ultimate goal of the campaign is to have every customer download the company mobile app. With the assistance of this application, the client will be able to have direct communication with all customers, as well as a lower amount of cases opened with the customer service team
In this exact case, the client already purchased and configured Salesforce Marketing Cloud. The software has been installed as a stand-alone solution, with the main data sets being imported from Google Big Query. Every new contact is synchronized with Salesforce Marketing Cloud with the assistance of a Rest API. The arrival of a new customer in Google Big Query generates an event that triggers the journey.